Obtaining Direct Marketing Leads the Easy Way

Direct marketing is one of the best methods of marketing and is gaining more popularity over the years. This is because of the fact that the internet has become a profitable medium to be used in conjunction with direct marketing. This is due to the explosion of internet popularity, with its digital channels like online fax driving the direct marketing industry forward. The scales of economy came into play, as more and more people turn towards the Internet as a viable form of marketing.

In these times of economic trouble, this has become much more apparent, with the internet no longer becoming the heir apparent to traditional marketing, but it is instead taking the throne. Direct marketing has become a billion dollar a year industry and has been roping in more than a million active protagonists. If you have decided to jump onto the solid gold bandwagon, there are certain things you should know before you traverse the online fiscal jungle.

One of the things about direct marketing is that its mechanics are directly ruled by leads (which have the potential to produce sales), and lead creation is a necessity for every marketer. How they generate leads is by capitalising on consumer response through the direct marketing campaign and thus pitching the product to them. There are many ways to do this, with up-selling, opt-ins, funnelling and hyperlinks as some of the methods used by direct marketers to build a reputable list, create leads and eventually come to a point where they can make a sale. This is a tedious process and requires high levels of diligence on the side of the marketer.

One, the marketer has to know their product and service pretty well; having information readily available is a very important part of confident selling. Being able to answer all questions and pose new ones to the consumer will sure impress him and sway him to make a purchasing decision in your favour. Another thing is market diligence. The marketer should be trained on market trends and market psychology. They should know the price of their closest competitors and if there is any other consumer spending habits they should know about. Selling a product is as much about identifying a need as creating one.

Sometimes a consumer doesn’t know that he or she “needs” a product; it is up to the marketer to create that need for them. This is one of the talents a marketer needs to have to make a successful sale and create leads. Another way to create leads is for the marketer to get their hands on a quality business list; a highly targeted list that is almost tailor made to fit the product or service that they are trying to sell. With such a list of contacts, the chances of creating leads and making sales are much higher than with a random list. Entering an already excitable market will end to a higher degree of success, and it also is a way to obtain direct marketing leads the easy way.

How to Use the Directional Movement Index

The Directional Movement Index is one of Welles Wilder’s lesser-known creations, but it is explained in his book “New Concepts in Technical Trading Systems” published in 1978. Many of the most common indicators in use today originate in this seminal book on technical trading. The ADX, RSI, Average True Range, the Parabolic SAR, and the Directional Movement Index all come from the same volume. If you have not read this book yet, it should be on your required reading list as it is truly one of the classics in trading.

The Directional Movement Index (DMI) is a momentum indicator. It calculates the strength of the upward movement or downward moment and shows the results as a trend strength line, also called the ADX. But for the purpose of this article, we will exclude analyzing the ADX and speak strictly of the DMI. The indicator is recognizable by two distinct lines called the +DI and the -DI.

The + DI measures the upward pressure, or upward movement or buying pressure (take your pick of which term you prefer) and the -DI measures the negative or downward movement, or selling pressure. When the two lines cross it can be a buying signal if the + DI crosses over the -DI, and conversely if the -D1 crosses over the + DI is considered a selling signal. Wilder also theorized that when a crossover takes place, it can be seen as a trend reversal.

My experience with the DMI, which is extensive, would suggest that the crossover points are not necessarily indicative of trend reversals. On the contrary, depending too heavily upon the DMI can cause you to be whipsawed in tightly congested markets. So I discount Welles Wilder’s theory on crossing points being indicative of trend reversals.

In non-trending markets the DMI can be confusing and cause many false buy/sell signals. For that reason, I do not use the DMI in consolidating or congested markets. However, in trending markets the DMI can be quite useful in identifying potential retracements, and when combined with Fibonacci retracements, can allow you to obtain a few extra points playing the retracements in a broader trend.

To Welles Wilder’s credit, he was aware of the whipsawing tendencies of the DMI and places a limitation upon its use. Wilder thought that you should not initiate a long position until price has taken out the high posted on the day or the bar that the+ DMI crosses above them. This caveat does tend to lessen the number of spurious crossovers the DMI can display, but I’m still not comfortable using the DMI as a primary indicator in my futures trading.

On the other hand, the DMI is a great backup indicator, especially since it is momentum-based, to filter trades off of your primary indicator. This is the exact role I have implemented to use the DMI and have been pleased with the results.

In summary, the DMI is not an optimal primary buy/sell indicator because of the false and/or spurious buy/sell indicators it routinely indicates. But it can be very valuable as a filter indicator to back up the validity of your primary indicator and ultimate trading decisions. Finally, I have used the DMI in trending markets to identify retracements with great success and it truly shines in this capacity.

Make Easy Money Online As an Affiliate Using SEO Marketing

If you have ever looked into SEO marketing (search engine optimisation) then you may have thought to yourself that there is a lot involved and a lot to learn in order to get good results. If you follow a few simple rules then you can cut out the learning curve and get started right away.

Its a fact that with this simple guide, you can make easy money online as an affiliate with strategic SEO marketing. Below i have outlined the steps you must take in order to gain first page rankings within Google, which will send targeted traffic to any offer you are currently promoting. I will also give you a simple method that sends the traffic directly to the offer.

First off, i would like to say that targeted traffic is the life blood of any affiliate campaign. Without lots of targeted traffic, you will not get the results you expect from the hours of hard work you put in. I can tell you that you do not have to spend hours in front of the computer to get results.

Finding A Market To Target

I always start off any campaign by visiting the ClickBank marketplace or any other affiliate or CPA network that i am a member of. If you use ClickBank then look at offers that have a high gravity as this means that there are lots of other affiliates promoting the offer.

Don’t look at competition as a threat, when you see lots of competition, the chances are that there’s a lot of money to be made, or the other people promoting it would not waste their time otherwise.

- For the purpose of this article, i will choose the “Make Money Online” market. So i have been over to the ClickBank marketplace and have seen that “Miracle Traffic Bot” has the best gravity. This is a type of software that would increase traffic so its on a popular subject.

Finding Your Keywords

Once you have found a market that you wish to target, its time to find the keywords. I use the Google keyword tool as this gives you a great idea of whats popular within the market. Your SEO marketing depends on these kind of tools to find the best words to target.

Choose two keywords that have a high monthly search volume so you know that there’s enough traffic to convert into sales. Ideally you would target a keyword with at least 5,000 monthly searches. When you have two of these keywords, you can move on to the next stage.

- As an example for this article, i have visited the keyword tool to find keywords for the product i picked from the “finding a market” section shown above and i would choose “increase targeted traffic” and “targeted website traffic”. These are the two keywords that you want to rank on the first page of results within Google.

The Method You Can Use

As you are using SEO marketing to advertise your affiliate program, you would need to use a strong domain in order to gain the best rankings. If you use a new domain then Google will not take much notice of your site for a long, long time, so its easier to use a popular domain that has a high authority within Google such as HubPages, EzineArticles or Squidoo.

For the purpose of this article i will say that I’m going to use EzineArticles to gain first page rankings for the keywords i have picked.

When i write my article, i must make sure that my keywords are visible within the title, the summary and within the body of my article to make it as relevant as possible for ranking purposes. I usually place each keyword in my article “once” every “100″ words.

TIP: For my keywords picked above i can merge them together which is ideal, so my title could be
“Increase Your Targeted Website Traffic Using Automated Software”. This allows me to then increase my rankings for the keywords chosen as well as making the article nice to read.

Write a good, 500 word article that is related to the offer you are promoting, making sure that you explain the issues surrounding this subject and then a brief outline of how people can overcome the issue. Don’t write the article in a way that would advertise what you are promoting or your article may be rejected. The resource box is used to recommend a product related to the article.

Direct Linking Approach

I have used direct linking a lot in the past and have had great results. All you have to do is register a domain that is related to the product you are promoting. Use the forwarding feature within your domain control panel to redirect any visitors to your affiliate link provided by Google.

You can then include this link within the resource box of your article which is the section you can use to advertise the cure to the issues you raise within your article.

This method is ideal for newbies who cannot yet create landing pages. I would personally always use my own simple landing page that would capture the name and email address before sending the visitor to the offer as i can then sell other related products later on. The direct linking approach is not for everyone but if you cannot make a landing page then you can use this method to break down this barrier and make sales.

Increasing Your Rankings

In order to increase the rankings for your keywords, you must build relevant backlinks to the web address of your EzineArticles page. You must use anchor text which include your keywords with a link to your article. The more backlinks you build, the higher your rankings will become.

Write a few articles per day and link back to your main article within the resource box. Use many different article directories and accounts on Squidoo, HubPages, Wetpaint, Zimbio, Weebly, Blogger and WordPress to build quality links to your main ezine article.

I hope you have enjoyed reading this article as it explains how you can make easy money online as an affiliate using SEO marketing. Get stuck in and take action or you will never make money online.