Advertorials And Press Releases To Market Your Business

What does your marketing plan consist of? Is your plan the same business plan that you showed to investors? Or is your plan solely consisted of marketing techniques and ways to get new people into your business? I don’t know about you, but the marketing plan that I would have is the second one.

Having a business plan is fine, but when it comes down to getting more new customers in the door, this is where your marketing plan should come into play. Does this seem strange to you? If so, then you should put it into practice in your business just to see which plan works best.

I’m assuming that you’re reading this article because you want to know some ways to drum up new customers into your business. And if this is correct, then I would like to say congratulations! You’re one of a few business owners who truly want to see their marketing plans work for you.

Well in today’s article, we’re going to talk about some ways that you can start getting more new customers and clients into your place of business. In fact, here’s the first strategy for doing so:

1) Advertorials

I like advertorials because they can really make your business look credible. An advertorial is simply an ad that looks like an article. You will want to include your contact information at the bottom of the ad, but be sure to make it look like an endorsed piece.

To write a good advertorial, you will want to learn how to write in 3rd person. Don’t try to sound newsworthy half way through the ad, and then start to pitch your services for the latter half. This isn’t a good way to run the advertorial. Make sure it blends in with the style and ton of the publication or newsletter that you’re running it in. This is a great way to convince customers that your advertorial is something that is unique.

Here’s another tip for getting more new customers in your place of business.

2) Press releases

This kind of goes hand in hand with the first tip above. There are a lot of press release services on the internet where you can list your press release at. One of my favorite press release sites is But if you’re not into the internet marketing side of things, maybe you should consider running your press release offline.

To make a good press release, it has to be something that is truly newsworthy. So brainstorm on some ideas of things that have been going on in your business. Did you reach a new high in sales? Were you rated the best business owner (in your niche) for the year? Are you joining forces with another business owner in your city? In what ways can you come up with newsworthy material?

This is very important because if it isn’t substantial and isn’t enough to get full media attention, then the press release probably won’t work for you.

No matter which option you choose, know that both of them can really increase your sales and profits immediately. I hope you use these tips to have the kind of success that you dream of.

Good luck with using these tips to have success in your business.