Making Money From Home in Internet Marketing Can Be Overwhelming, So How Can I Find a Direction?

A basic knowledge of internet marketing is essential since you must be aware of your options before you can concentrate your efforts in any specific direction. This will take some time since this is a broad subject, and can be approached in so many ways. Learn more about your choices by reading a book, or an e book on the subject. There are also many websites and entire communities on the web which are dedicated to making money on line and internet marketing. When you have acquired this basic knowledge, your goals and this entire process will become much clearer to you. The internet will open up endless opportunities for making income from home. The world is our marketplace, and the number of people on line searching for information is growing exponentially.

So Many Experts! As you search for information on line, you are sure to get much more than you bargain for. Encountering endless numbers of people who claim to know “the secret”, and an equally endless number who claim to be making easy money fast, can be exhausting. I heard an “old Vermonter” say that he does not believe anything he hears and only half of what he sees. This may be a slight exaggeration, but the point that I am trying to make is that we need to be skeptics. Investigate before you buy, and be sure to ask some key questions such as the following:

• Is this person doing successfully what they are trying to teach you?
• Are they making any money?
• Can you learn more about this person on a website or a blog?
• Can you view a sample of their program without any obligation?
• Is this the right direction for you?

There is Nothing to be Afraid of! Yes, there are some scams out there, but they are harmless, unless you choose to participate in them. Do your homework, and always read the fine print! I have actually seen adds with testimonials that state in fine print at the bottom that the testimonials were created for advertising purposes only! These people are relying on shoppers who are hearing only what they want to hear, and are in a hurry for instant results. Slow down… ask the key questions, and do not forget that “old Vermonter”. If it sounds too good to be true, it probably is. If you take your time, and look around on the internet, I am sure that you will find a particular writing style or personality that appeals to you. You will discover a person that speaks to you. Follow this person for a while, go to their website, read their tutorials, watch their videos. You will gain knowledge and suddenly your decision will not seem so difficult. Things will begin to come into focus.

This is not a Sprint it is a Marathon. I have suggested several courses of action that will get you started making money from home on your own schedule. Just remember that these actions will take some time and effort on your part. You may not be an overnight success. However, I know that if you work at this daily, you will produce a stream of income. Once you start this stream, your effort will make it grow. You are building a network that will attract buyers to your products, and you will begin to see results for your efforts. Start building now, and add a few blocks each day.

Direct Mail Versus Email Marketing

If you’re a budding business, you’ve probably heard about the hype that surrounds Direct Mail Marketing and Email Marketing, but which one do you choose? To be honest, one could suit a business perfectly, whilst another business might not. It’s hard to know what’s best for you. Both direct mail and email marketing have pros and cons, and it’s important you’re aware of these pros and cons before you make an investment you may regret.

Let’s start with email. Email is cheap, we all know it, that’s why it’s practically a spammers playground! They don’t care if response rates are low because their costs are negligible. If you want to reach a large number of people, and if you have access to a solid, opt-in list, then go for it! A test sure won’t cost you very much.

As well as this, email is fast, and it’s fast in two ways. First, your production is near minimal. As soon as you have an idea you want to test, you can write out an email that you think could appeal to your consumers, and hit send! And secondly, because sending was so fast, you’re guaranteed to get a few emails almost instantly, and then before you know it, you know whether your idea was a hit or a miss.

Now for the bad points. The email environment is not a good one. Thanks to mega-spammers, sorting through email messages can be a real drag, until eventually people get to the point where they delete everything but important emails from colleagues family and friends. And if you’re not in that list, then in most cases, you will more than likely be deleted.

On top of this, emails have to be short. When possible consumers are going through their emails, blocks of text is boring, and people don’t usually have the time to read through it, due to this you often have to cut back on long copy, complex offers, supporting facts and arguments for your product. They all have to go, or people won’t read what you have to say…

Continuing on from this, shortening everything limits your creativity, and even when you manage to throw in some color and photography, the look is hard to perfect and get right, and a lot of the time, no matter how experienced your graphic designer is, they’re basically fighting with one hand behind their back.

And on top of this, great email lists can be difficult to find, even when list brokers promise high quality ‘opt-in’ lists, you can often end up playing with fire. The fact it, the direct mail list business is a lot more mature, and you can often find ethical, and helpful list brokers if you shop around for them.

Direct mail has a healthy environment. Generally when you’re sorting through your postal mail, you’re probably a lot more relaxed. This makes a massive difference in receptivity a lot higher than it would be if you were staring at your computer screen, pressed for time, aggressively deleted spam! With direct mail, you’re far more likely to get a response because the people reading are happier to read it.

With direct mail, you get a lot more space. This is a benefit because it gives you the chance to tell the whole story. You can include your arguments for the product, any statistic. More often than not if you write a compelling letter that truly convinces people, they will stay with you. As well as this, you can really emote your feelings to the reader. You can inspire, frighten, convince, argue, motivate, whatever you need to do, and readers will accept that in direct mail, where they will not in email. In email all that is needed is facts, and this can make for very difficult writing.

The only downside with Direct Mail would have to be the cost. It can sometimes be quite costly to distribute what you need on a wide or small scale. However, it could be a worthy investment for the future, as you get a better idea as to whether to go ahead with your project and how well it would do, you can basically see your project’s future, which in the marketing world, can be invaluable.

As you can see from the list above, direct mail and email marketing both have their advantages, but personally, I think direct mail is soon to make a big comeback. As spammers continue to block out legitimate businesses through email, businesses that use direct mail thrive, because people are more willing to give their time to people who need it.

How to Use the Directional Movement Index

The Directional Movement Index is one of Welles Wilder’s lesser-known creations, but it is explained in his book “New Concepts in Technical Trading Systems” published in 1978. Many of the most common indicators in use today originate in this seminal book on technical trading. The ADX, RSI, Average True Range, the Parabolic SAR, and the Directional Movement Index all come from the same volume. If you have not read this book yet, it should be on your required reading list as it is truly one of the classics in trading.

The Directional Movement Index (DMI) is a momentum indicator. It calculates the strength of the upward movement or downward moment and shows the results as a trend strength line, also called the ADX. But for the purpose of this article, we will exclude analyzing the ADX and speak strictly of the DMI. The indicator is recognizable by two distinct lines called the +DI and the -DI.

The + DI measures the upward pressure, or upward movement or buying pressure (take your pick of which term you prefer) and the -DI measures the negative or downward movement, or selling pressure. When the two lines cross it can be a buying signal if the + DI crosses over the -DI, and conversely if the -D1 crosses over the + DI is considered a selling signal. Wilder also theorized that when a crossover takes place, it can be seen as a trend reversal.

My experience with the DMI, which is extensive, would suggest that the crossover points are not necessarily indicative of trend reversals. On the contrary, depending too heavily upon the DMI can cause you to be whipsawed in tightly congested markets. So I discount Welles Wilder’s theory on crossing points being indicative of trend reversals.

In non-trending markets the DMI can be confusing and cause many false buy/sell signals. For that reason, I do not use the DMI in consolidating or congested markets. However, in trending markets the DMI can be quite useful in identifying potential retracements, and when combined with Fibonacci retracements, can allow you to obtain a few extra points playing the retracements in a broader trend.

To Welles Wilder’s credit, he was aware of the whipsawing tendencies of the DMI and places a limitation upon its use. Wilder thought that you should not initiate a long position until price has taken out the high posted on the day or the bar that the+ DMI crosses above them. This caveat does tend to lessen the number of spurious crossovers the DMI can display, but I’m still not comfortable using the DMI as a primary indicator in my futures trading.

On the other hand, the DMI is a great backup indicator, especially since it is momentum-based, to filter trades off of your primary indicator. This is the exact role I have implemented to use the DMI and have been pleased with the results.

In summary, the DMI is not an optimal primary buy/sell indicator because of the false and/or spurious buy/sell indicators it routinely indicates. But it can be very valuable as a filter indicator to back up the validity of your primary indicator and ultimate trading decisions. Finally, I have used the DMI in trending markets to identify retracements with great success and it truly shines in this capacity.