If You Want to Make Extra Money You Have to Be Involved in Network Marketing (Direct Selling)

Robert Kiyosaki said that “the network marketing and direct sales industry is recognized by many to be the fastest-growing business model in the world today. It is also the most controversial. Many people still have a negative reaction, claiming that many network marketing organizations are pyramid schemes. Yet in reality, the biggest pyramid scheme in the world is the traditional business corporation, with one person at the top and all the workers below.Robert Kiyosaki said that “the network marketing and direct sales industry is recognized by many to be the fastest-growing business model in the world today. It is also the most controversial. Many people still have a negative reaction, claiming that many network marketing organizations are pyramid schemes. Yet in reality, the biggest pyramid scheme in the world is the traditional business corporation, with one person at the top and all the workers below”Think about that for a moment. In a traditional Company, a sales manager and the person under him are hired by the company. The company is limited to the number of people that the sales manager can hire based on the financial resources the company has to pay salaries and on the traffic that any sales manager can handle. As soon as the sales manager is overwhelmed the company can hire another manager or convert any of those under him as new sales manager. This is the way that expands the organization horizontally as compared to Multi Level Marketing which expands the organization vertically.Robert Kiyosaki said that: “We are not members of any one network marketing or direct marketing business, but we do speak favorably of the industry. People who want to be entrepreneurs should consider joining one of these businesses before they quit their jobs. Why? Many of these companies provide essential sales, business-building, and leadership skills not found anywhere else. One of the most valuable benefits from associating with a reputable organization is that it teaches the mind-set as well as the courage required to become an entrepreneur. You will also become more familiar with the systems required to build a successful business. The entry fee is typically quite reasonable and the education can be priceless”I heard him say that if he were starting his entrepreneurial career all over again, he would start with a network marketing or direct sales business, not for the money but for the real world business training he could receive.So now the question is: What is Direct Selling or Network Marketing?It’s SimpleIt’s the business of word-of mouth. And, whether you realize it or not, you are already in it- you just aren’t getting paid for it. Let’s face it, when you tell a friend that they have to go see a new movie, and they do, does the director or studio send you a commission check for your referral? When you recommend a great restaurant to a friend, and they go there on your recommendation, do you get your next meal free?Owning your own direct selling business allows you to capitalize on something you already do and take advantage of one of the best kept secrets of the wealthy and happy: “passive” or “residual” wealth. To understand this concept, look at the example of a writer. The writer sits down, works for weeks, months, even years on a manuscript. The final product is produced and sold. And although writers may get paid an advance or a small fee, the real money comes from the royalties. They work incredibly hard for a short time, then sit back and collect the royalties. It’s usually a small percentage of the sales price or a fixed price per book or ticket sold.Think about that for a moment. In a traditional Company, a sales manager and the person under him are hired by the company. The company is limited to the number of people that the sales manager can hire based on the financial resources the company has to pay salaries and on the traffic that any sales manager can handle. As soon as the sales manager is overwhelmed the company can hire another manager or convert any of those under him as new sales manager. This is the way that expands the organization horizontally as compared to Multi Level Marketing which expands the organization vertically.Robert Kiyosaki said that: “We are not members of any one network marketing or direct marketing business, but we do speak favorably of the industry. People who want to be entrepreneurs should consider joining one of these businesses before they quit their jobs. Why? Many of these companies provide essential sales, business-building, and leadership skills not found anywhere else. One of the most valuable benefits from associating with a reputable organization is that it teaches the mind-set as well as the courage required to become an entrepreneur. You will also become more familiar with the systems required to build a successful business. The entry fee is typically quite reasonable and the education can be priceless”I heard him say that if he were starting his entrepreneurial career all over again, he would start with a network marketing or direct sales business, not for the money but for the real world business training he could receive.So now the question is: What is Direct Selling or Network Marketing?It’s SimpleIt’s the business of word-of mouth. And, whether you realize it or not, you are already in it- you just aren’t getting paid for it. Let’s face it, when you tell a friend that they have to go see a new movie, and they do, does the director or studio send you a commission check for your referral? When you recommend a great restaurant to a friend, and they go there on your recommendation, do you get your next meal free?Owning your own direct selling business allows you to capitalize on something you already do and take advantage of one of the best kept secrets of the wealthy and happy: “passive” or “residual” wealth. To understand this concept, look at the example of a writer. The writer sits down, works for weeks, months, even years on a manuscript. The final product is produced and sold. And although writers may get paid an advance or a small fee, the real money comes from the royalties. They work incredibly hard for a short time, then sit back and collect the royalties. It’s usually a small percentage of the sales price or a fixed price per book or ticket sold.

Direct Mail Versus Email Marketing

If you’re a budding business, you’ve probably heard about the hype that surrounds Direct Mail Marketing and Email Marketing, but which one do you choose? To be honest, one could suit a business perfectly, whilst another business might not. It’s hard to know what’s best for you. Both direct mail and email marketing have pros and cons, and it’s important you’re aware of these pros and cons before you make an investment you may regret.

Let’s start with email. Email is cheap, we all know it, that’s why it’s practically a spammers playground! They don’t care if response rates are low because their costs are negligible. If you want to reach a large number of people, and if you have access to a solid, opt-in list, then go for it! A test sure won’t cost you very much.

As well as this, email is fast, and it’s fast in two ways. First, your production is near minimal. As soon as you have an idea you want to test, you can write out an email that you think could appeal to your consumers, and hit send! And secondly, because sending was so fast, you’re guaranteed to get a few emails almost instantly, and then before you know it, you know whether your idea was a hit or a miss.

Now for the bad points. The email environment is not a good one. Thanks to mega-spammers, sorting through email messages can be a real drag, until eventually people get to the point where they delete everything but important emails from colleagues family and friends. And if you’re not in that list, then in most cases, you will more than likely be deleted.

On top of this, emails have to be short. When possible consumers are going through their emails, blocks of text is boring, and people don’t usually have the time to read through it, due to this you often have to cut back on long copy, complex offers, supporting facts and arguments for your product. They all have to go, or people won’t read what you have to say…

Continuing on from this, shortening everything limits your creativity, and even when you manage to throw in some color and photography, the look is hard to perfect and get right, and a lot of the time, no matter how experienced your graphic designer is, they’re basically fighting with one hand behind their back.

And on top of this, great email lists can be difficult to find, even when list brokers promise high quality ‘opt-in’ lists, you can often end up playing with fire. The fact it, the direct mail list business is a lot more mature, and you can often find ethical, and helpful list brokers if you shop around for them.

Direct mail has a healthy environment. Generally when you’re sorting through your postal mail, you’re probably a lot more relaxed. This makes a massive difference in receptivity a lot higher than it would be if you were staring at your computer screen, pressed for time, aggressively deleted spam! With direct mail, you’re far more likely to get a response because the people reading are happier to read it.

With direct mail, you get a lot more space. This is a benefit because it gives you the chance to tell the whole story. You can include your arguments for the product, any statistic. More often than not if you write a compelling letter that truly convinces people, they will stay with you. As well as this, you can really emote your feelings to the reader. You can inspire, frighten, convince, argue, motivate, whatever you need to do, and readers will accept that in direct mail, where they will not in email. In email all that is needed is facts, and this can make for very difficult writing.

The only downside with Direct Mail would have to be the cost. It can sometimes be quite costly to distribute what you need on a wide or small scale. However, it could be a worthy investment for the future, as you get a better idea as to whether to go ahead with your project and how well it would do, you can basically see your project’s future, which in the marketing world, can be invaluable.

As you can see from the list above, direct mail and email marketing both have their advantages, but personally, I think direct mail is soon to make a big comeback. As spammers continue to block out legitimate businesses through email, businesses that use direct mail thrive, because people are more willing to give their time to people who need it.

Successful Techniques For Your Direct Sales and MLM Business

Direct sales can be downright strenuous and stressful for a lot of people in the marketing industry.
It’s very difficult, if you can’t find in customers, all you need to do is be very creative and have some great ideas with a positive attitude. Nobody ever wants to buy from “Sob Story Sally”, or “Ms. Debbie Downer.”

Just like in any business that you represent whether your own or working for someone else. You must present confidence. A key ingredient to a strong foundation of one’s success in any business especially in marketing.There should be no lack of it believe in yourself and a product that you represent. You definitely want to have a repetitive business, repeat customers are vital for your Direct Sales or MLM business.

NEVER sell any product that is inferior, it’s all about the repeat customer.

Your time is very valuable. Don’t waste your time trying to bait or beg people to buy your product or tracking down dead ends, your time could be much better spent on tweaking working your marketing campaigns. Besides, remember, the worst thing someone will tell you is NO, so put on your smile and move on to the next potential customer/client.

In the industry of marketing, be a great listener. Customers will buy from people that will take interest in what they would have to say, as instead of someone that is constantly talking the whole entire time. It’s getting harder every year marketing the old fashion way, setting up and throwing parties “Rah Rah’s” in hotel rooms or conference halls showing off your direct-sales products trying to get orders.

Be creative and just try to make it as much fun as possible,with an assortment of different kinds of game play. Like Pyramid, Jeopardy, or Deal Or No Deal. The key here is to keep it fresh, exciting, and new.

A great way to promote your product is sometimes not promoting it at all by the use of your product for yourself you are selling without telling. Take for instance let’s say you have a product that you are wearing, like a watch,sunglasses or any kind of jewelry you have on. You can attract customers to you, just by being out and about on your daily routine running errands.

When you’re out shopping at the mall or the grocery store is a great chance that someone’s going to come up to you and say “Oh I love that necklace. Where did you get that from. How can I get one for myself. And there you have it sold without being told.

When you represent a company that has free samples/gifts of your products. The greatest promotion is to gift someone with your product that you’re selling. Even if it’s coming out of your pocket. Don’t worry about it. It’s better to give now, because 9 times out of 10 you will receive later.

David Mosley, marketing entrepreneur, that is very passionate about helping other’s achieve success in their business, financial, and career goals.