Important Enlightenment About Oil Casing Damage

For decades, research on oil casing pipe damage has never stopped, and oil fields in various countries have invested huge manpower and material resources in research. People have studied the form, cause, numerical simulation, measurement method, and mechanism of casing damage from different perspectives such as petroleum geology, reservoir engineering, materials science and engineering, rock mechanics, material mechanics, geomechanics, seepage mechanics, and corrosion electrochemistry. And prevention.

However, due to the complexity of the problem of oil casing failure, the above-mentioned studies are generally carried out for a certain oil field, block and specific well conditions. Numerical simulations are often based on finite element analysis of a small local area around a single well, and lack of analysis of the above-mentioned problems. Multi-disciplinary, large-scale overall consideration, and because many problems in the failure of oil casing seem to be more suitable for analysis by means of numerical simulation, so far, no one has summarized people’s experience and knowledge of casing failure analysis for decades. Carry out expert system processing. Therefore, the treatment of casing damage is still ineffective at present, and oilfield casing damage still occurs frequently, which has become a major problem restricting the development of oilfields.

Petroleum casing damage is commonly referred to as casing damage and casing deformation in the field of petroleum engineering. Petroleum casing failure refers to the general term for the deformation, rupture, misalignment and other damage forms of the casing when the load on the casing exceeds the bearing capacity of the casing due to factors such as engineering, geological, and production dynamic changes during the oilfield production process. In the process of oil and gas field development, especially in the middle and late stages of oil and gas field development, casing damage is a chronic disease that plagues the development of the petroleum industry in my country and the world. It is also one of the key issues affecting the development of the petroleum industry and improving its benefits.

Therefore, from a large number of complex data and processes such as oilfield geology, engineering, design, construction, production and development, and workover, it is very important to correctly identify the main reason for the failure of the oil casing as soon as possible, and to correctly determine the failure mechanism of the oil casing. important. However, the early studies and judgments on the causes and mechanisms of oil casing damage were done by experts in this field. In recent years, with the development of computer technology, the wide application of finite element methods, and the deepening of human understanding of rock mechanics, seepage mechanics, and elastoplastic mechanics, numerical simulation is increasingly used in the analysis of the causes of casing deformation. In order to analyze the failure of the casing, a method of both knowledge analysis and numerical analysis has been formed. Partial waste in any way cannot completely solve the problem of oil casing damage. However, knowledge analysis is the main method or even if numerical analysis can be used, but numerical analysis cannot solve all the problems in the field, it happens to be the world where expert systems can demonstrate their capabilities.

So far, the research on the failure of petroleum casing has basically stayed on the knowledge analysis or numerical analysis of the failure form of a single casing. No one is engaged in establishing a rapid expert system that can cover the entire oil field and deal with all the failure problems of petroleum casing. Perform unified analysis and processing. The establishment of an expert system covering the entire oil casing damage has important theoretical and practical significance for the treatment of casing damage in oilfields in my country and the world.

Analysis of oil casing damage mechanism is a complex, arduous and creative work. It is a systematic engineering involving oilfield geology, drilling engineering (drill pipe), the formulation and adjustment of overall development plans, and the adoption of production measures; prevention, delay and resolution of oil casing damage is the core. This work also has important guiding significance for the geological and engineering design of the new well construction, the adjustment of the oilfield development plan, and the formulation of production measures. It is possible to quickly build an oil casing fault detection system to provide convenience for oil casing fault monitoring.

Brand strategy types and how to choose the best one for your business

Essentially, there are several branding strategy types that are widely used. Here is a list of the most common ones:

Product branding

As the name implies, product branding is about making a product recognizable, differentiate it from others by applying a set of distinct branding attributes. It includes unique packaging design, symbol, logo design, etc. With the help of product branding, customers can identify various products. That type of branding is essential to every company that has its own products.

Service branding

When speaking about service branding, one needs to understand that this type of branding relies heavily on the quality of the service rather than the branding itself. In other words, it touches upon impeccable service assistance and excellent customer experience. It means that the services your company provides should be qualified and be consistent with your brand mission and values.

Retail branding

Similar to that of the product branding strategy, retail branding aims at branding products not apart from but within the distinct environment. It means that despite having excellent product branding, the company designs and brands a specific environment across that product that is considered to be a part of it. It significantly increases consistency and contributes to better audience engagement.

Corporate branding

When you need to build a brand for an entire corporation, you will probably employ the corporate branding strategy. It covers every sphere of the organization’s performance and all segments, including services and products, corporate culture, and marketing. Corporate branding has long-term effects because it employs techniques aimed to drive recognition and awareness of the overall brand.

Personal branding

The concept of personal branding relates to individuals who want to promote their own brand. It can be useful for celebrities, politicians, or entrepreneurs aiming to maintain a positive image, which can be a benefit for their careers. With a solid personal branding strategy, it’s possible to become an expert in the respective field and drive awareness to that scope of a business.

Global branding

Compared to corporate branding strategy, global branding is more extensive because it covers not only the organization but also extends to other global markets and countries. When adhering to this type of branding strategy, it’s critical to consider the difference between cultures and nationalities yet keep to the established brand policy. In other words, it implies the same branding policy with small differences concerning the multicultural, social consumers’ behavior and habits.


When two companies unite in order to advance their brands, influencing each other, we speak about co-branding strategy. This branding strategy suits especially those businesses that share adjacent industries and features beneficial for each of the two. For instance, one company may feature an excellent marketplace, while the other produces products suiting that market. Then, companies unite and generate an authentic product or campaign that is beneficial for both of them. Such a bilateral relationship allows both businesses to get a higher saturation and attract new customers.

All in all, branding policies are plenty. If you don’t know how to pick up the best option for your business, you can always address brand strategy consulting New York agencies. Whether you want to combine multiple strategies or apply only one, brand strategy consulting New York agency can help you with both. However, it’s still helpful to know how to choose the right branding policy for your business:

Define your brand’s core features and values
First, it is essential to outline your brand features, values, and mission so that you know what your business stands for. With that information in mind, it will be easier to define the needed strategy.

Consider your audience
Apart from the business needs, you need to consider the audience’s needs as well. Also, it’s important to know it from various angles – their habits, preferences, desires, and attitudes. The more you know, the more successful the strategy will be.

Consider your industry
Another critical factor is the industry your business operates in. And each industry has some peculiarities and features, not every strategy will be compatible with. Therefore, knowing your industry is vital for choosing the best branding strategy.

Ultimately, various types of branding strategies relate to different businesses, scales, and goals, which is essential to keep in mind when choosing a perfect branding policy. For instance, corporate branding can be a good fit for a large-scale company, while global branding will require several large-scale organizations that are located globally. Thus, branding strategy is powerful unless it is chosen correctly.

Problems and Defects of ERW Steel Pipe

The problems and defects of ERW steel pipes are related to raw materials, production methods, process conditions, equipment status and personnel. Product defects that occur in the production process due to the above factors and restrictions.

This kind of product defects can be roughly divided into two categories: one is product defects, that is, the defects in the product itself are inconsistent with the product standards; the first type of defects generated during the production process does not form the requirements of the product standard items, but is also the product quality The problem, its development trend will inevitably lead to product defects. Therefore, such defects are not allowed in the production process.

Process defects

No burr: burr welds. Outer burr is generally better when the watertight test water pressure. But for Ling, bending, flattening test, weld most cracking.
Peach tip: weld at no glitches, and recessed within the wall, forming the tip shape of peaches, try water pressure when water-tight. But bending, flattening test, weld multiple cracking. Within the burr unilateral: watertight seam burr for the side extrusion test water pressure. Bending, flattening test, sometimes cracking.
Burnt: the outer surface of small pits in the weld, welding sparks a lot of splash, the microstructure observed small holes watertight when the test water pressure, bending, flattening test, most will not crack, but the impact on the intensity of use and life expectancy.

Weld defects

Opening: straight weld plate edge face melting traces or melting traces without welding, crack two tip along the weld direction, expansion, penetrate the inner surface of the test water pressure, leaking.
Crack: micro-crack crack; the outer surface of the visible appearance of fine lines, the inner surface of intact, no leakage in the test water pressure, but when crushed or cold-formed crack.

Lap welding: two edge dislocation in the welding, scraping, except burrs can still see the obvious one side higher and exceed the wall thickness of the negative deviation.

Surface defects

Scratch: the general was the axis of the straight channels and scratches, deeper than the wall thickness of the negative deviation of scrap defects in the weld on both sides of a continuous nail-shaped scratch. Super wall thickness of the negative deviation. Waste big flaw.
Correction hurt: the leveler spiral crushed obviously feel more than the wall thickness of the negative bias of – waste defect.
Pockmarked face: the tube surface successful piece punctate small pits with a diameter of about 1mm.

Warp: the pipe surface warping the separation of the part and the metal substrate into pieces, not continuous, spalling can not afford.

How to Re-Market Your Product to Your Leads

It is a constant challenge figuring out how to attract more targeted customers who are suited to help your business thrive. It is the goal of every company to reach as large of customer base as possible, and have a high conversion rate when selling their product or service. This is far easier said than done, but with the right techniques you can see substantial results by tailoring your efforts. For businesses in the financial realm (debt settlement, tax, or loan modification) working with leads is an effective way to reach a qualified customer base. Despite this, many companies don’t reach the return on investment they envisioned because of the manner in which they are marketing to their clients. Following the industry standard might keep you afloat, but it will never put you ahead. Here are three tactics to employ on your leads that will increase your conversion rates and bolster your company’s image.

1. When Calling a Lead, if they don’t pick up leave a Voice mail

Leaving a voice mail is an effective method for contacting your leads, but there is a specific strategy and technique to leaving one. It is important to never leave a voice mail on the first attempt you call. The best practice is to call at least three times randomly throughout the day. If they do not pick up on the first two tries and it is a work number, try pressing zero. Pressing zero at work phone number will often send you to a receptionist or co-worker who has a better idea of where this person is. If you don’t get through on the third try, leave a voice mail. When you do leave a message make sure you include a reference of success with a past client. This breaks the barrier and establishes trust within your company and increases your credibility. Prospecting customers are going to trust your clients more than they are going to believe your marketing messages, which makes the reference key.

2. E-mailing Your Leads

Many financial companies still rely on direct mailing services as a major component of their marketing campaigns. While this was once an effective strategy e-mail marketing has greatly surpassed standard mail. When delivered through email, you provide quality content of your businesses services, rates, and offers at a far better cost than direct mail. When your message is delivered via mail, a hard copy provides some incentives, but e-mail allows them to go directly to your company’s website. This channel drives highly qualified visitors back to your website with a product or service in mind to purchase. It’s no surprise that the website conversion rates of are so much higher.

3. Mobile Marketing

One field you should start focusing a lot of attention on is mobile marketing. If the lead you receive includes a cell phone number you have an untapped resource to market your company. Because cell phone numbers are not listed in the phone book most companies are not afforded a direct line to their customer base. Following the model for how well e-mail marketing lists convert, contacting with mobile marketing via phone and text messaging strategies will skyrocket your conversion rates. If communicating through text is one of the primary ways of communication, wouldn’t you want to make it part of your marketing efforts? With the new age of smart-phones and social media there is a huge marketplace that most other companies don’t think to cater to. As mobile communication keeps growing in the online market as well, now is the time to really consider how you can use mobile marketing to generate business for your company.