Network Marketing – Which Type is For You?

When you hear the words, “network marketing” what comes to mind? We can all remember hearing people talk about their network marketing business. Amway and other pyramid methods were very popular and the only difference today is that is now online!

There are so many different types of network marketing. Some are good, and others are not so good. The type of marketing that many of us are most familiar with it direct selling. This category is made up of companies that sell the product directly to the distributor. Companies such as Tupperware, and Avon are direct selling companies. Other types of network marketing are affiliate marketing. In affiliate marketing, companies choose products to promote through their own website. Commission Junction and Clickbank are two of the biggest affiliate marketing companies out there today.

MLM, or Multi-Level Marketing is yet another variety of network marketing. Some MLM companies are direct selling companies as well. With the MLM style, you sell a product and then you have to recruit other to sell as well. If you do not get people under you to sell, you won’t stand to make as much money as you could with people working under you.

Some forms of MLM are illegal pyramid schemes. In these pyramids, people at the top make all the money, while sales people at the bottom do most of the work. These models of marketing are designed to fail. People at the bottom are eventually unable to support the pyramid and the whole thing falls apart.

Before signing up with any MLM, direct seller, or other type, make sure you do your homework. You want to have a positive experience with a good business!

Top Tier Direct Marketing Companies Vs MLM Business Models

Are you considering starting an online marketing business? Learn the difference between the internet’s two most popular models – Top tier direct marketing and MLM. Ok, let’s get started so you can make an informed marketing decision.MLM Business model:As most people on the internet know that MLM, or multi-level-marketing has been around for years and one of the more popular methods for both distributors and companies to generate sales. The distributor represents the company that produces the products or provides the services they sell, then they are awarded a commission based upon the volume of product sold through their own sales efforts as well as that of their downline organization.These independent distributors will develop their organizations by either building a active customer base, who buy direct from the company, or by recruiting a downline of other independent distributors who will also build a customer base,  thus expanding their overall organization and residual income. Most successful MLM marketers focus on volume by developing a wide and deep level of other distributors, thereby big residual commissions require a rather large downline.The arrangement of distributors earning a commission based on the sales of their independent efforts as well as the leveraged sales efforts of their downline is one of the main attractions of MLM. As you will soon learn , this business model is quite different from top tier direct marketing and the differences will become clear.Top Tier Direct marketing companies:These companies and their members normally market higher end products, that carry larger commissions, without the monthly auto ship associated with MLM. Typically it is a one time sale that offers no or little residual income. Direct marketing usually attracts a more targeted qualified prospect that has expendable income and are more willing to take on the risk associated with starting and marketing a online business.  Top tier direct marketing usually attracts entrepreneurs who are working at the edge of internet marketing. These direct marketers are often the first to explore new trends and technologies. This “trial and error” approach is probably the best way to describe the operation methods. However, this risky approach is one of the reasons why most top tier direct marketers become successful I.E. capable of generating  $10K or more per month in commission.The top tier direct marketing companies model will probably have better marketing systems in place than their counterpart MLMers …for example:* A fully integrated and personalized online marketing and customer management system*  Detailed traffic, lead and sales tracking capabilities*  Professional call center to assist in closing member product sales* Comprehensive video training library* Marketing plans for variable budgets and levels of experience* Master Marketing Program that teaches a combination of traditional and contemporary Internet marketing techniques* Daily entrepreneurial and mindset training* Business leadership programsThere you have it, research each business model then decide which one would be the best fit for you and good luck with your research.

Direct Mail Postcard Marketing Campaign Tips For Internet Based Affiliate Marketing Entrepreneurs

Many people who set up an Internet based affiliate marketing business tend to focus all their marketing efforts on online promotion and neglect off-line marketing techniques altogether. This is a pity because there are many excellent ways to promote a website or an affiliate program off-line as well as online.

One such method is direct mail marketing. The great advantage of promoting your business by direct mail is that you can very accurately measure the results of your marketing efforts. Many affiliate programs include attractive promotional postcards as part of their marketing portfolio. Promotional postcards allow affiliate marketers to run their own direct marketing campaigns without the hassle or expense of writing their own copy. Promotional postcards can be bought in bulk from the affiliate company at attractive prices and posted in bulk for cheap rates at the post office.

Some affiliate marketing companies may also supply their marketers with the names and addresses of leads, so all they have to do is address the postcards, add their affiliate code and drop them in the mail box.

Another option for more ambitious marketers is to obtain the services of a list broker and purchase a list of people who have responded to offers in the same niche market as your affiliate business. This kind of list is called a “response list” and it will consist of several thousand names and addresses. At this stage you do not want to send your postcards to every address on the list. Instead you need to run a test mailing to see how responsive the list actually is to your offer.

It would be a good idea to check with your post office to find out the minimum number of cards you need to send to benefit from their bulk shipping rates. You will want to send several hundred postcards in order to get a reasonably accurate result. Another point to consider is the amount of time you will need to allow for people to respond. Two months is a reasonable amount of time, although you may get a trickle of responses coming in even after that amount of time.

Now you need to work out the total cost of your mailing and divide that by the number of leads you received, and/or measure it against the total sales that were generated. If the finances work out in your favor, you can now roll out your postcards to the rest of the list and feel reasonably confident that you will get a good result. On the other hand, if you have lost money it may be that you need to more closely define your target market. Contact your broker and see if you can exchange your list for another one that is more tightly defined, or find a different broker and try again.

Prewritten postcards for affiliate marketers are a cheap way to get into direct mail marketing however, there is one big disadvantage to using prewritten postcards in this sort of campaign. They do not give you the scope for running a split test. Split tests are a great way for marketers to improve their results over time. If you’re affiliate marketing company only offers one type of promotional postcard you won’t be able to run a split test.

On the other hand, if you design your own postcards you can easily make two versions each one with a different catch copy on it, and each one pointed to a different squeeze page on your website. Test the cards by sending out 500 copies of each version and see which squeeze page gets more signups to discover which postcard is more effective. You will want to keep that postcard and drop the loser. But don’t stop there. Now you will want to replace the loser with another card with a different catch copy on it to compete against the winner and run a second split test. Each time keep the winner and replace the loser.

You could apply to a similar split testing technique to your list brokers until you find the ideal combination of the most effective postcard and the most responsive list. That way your marketing efforts will gradually yield better and better results. You will then be able to duplicate in growing your downline to achieve dynamic affiliate marketing success.