Why a Small Business Must Use Internet Marketing

An effective marketing campaign considers the use of every method to reach potential customers and generate leads, including both off-line (traditional) and on-line methods. This means reviewing just about every one that has ever been successfully utilized. To locate a comprehensive list, the first place that comes to mind is the index page of textbooks on marketing. After viewing a couple of indexes, it is easy to compile a complete checklist of available choices. Every business uses different method combinations to sustain success.

For any campaign to be effective, understand the target market, then select a method that suits the target. Obvious examples are: an expert offering SEO (Search Engine Optimization) services would market to prospects who already have websites, probably reaching the prospect via the published email contact form on their site. Website designers may instead use telemarketing or direct mail, since it would be difficult to find an email address for a business that does not yet publish a site.

Most brick and mortar small businesses choose traditional methods like yellow pages, direct mail, newspaper ads, but few include a website. These methods are what they know, because for decades they have been the cornerstones of reaching their clientele. But these methods are very expensive. To guarantee market saturation they use a shotgun approach; big ads in the yellow pages and mailers to every address. Shoot enough times with enough ammunition and you will hit something. In other words, by repeatedly sending the same ads, to the same target market, every prospect should eventually see the ad. One of the problems for businesses today, is too many off-line choices. There are several yellow pages in most communities, and none of them have complete listings, translating to only partial market penetration. Additionally, there is no tracking for the advertiser to know how many prospects are looking for them, how many have found them, or how many return to read their ad a second time. Direct mail improves slightly on the yellow pages, but has similar problems; their effectiveness is only measured by how many coupons are redeemed compared to how many pieces are mailed. Advertisers have no idea how many times their ad is actually viewed. No traditional off-line form of advertising provides in-depth tracking and without it, one can only speculate what to change or improve. For the business person it is hit and miss. This kind of marketing approach is rapidly changing.

What marketing method can get advertising not just delivered, but opened and read by prospective customers? Internet marketing. According to the Internet World Stats website, 76% of American households access the Internet on a regular basis. They are there looking for content that targets their interest. On the Internet, a website’s message is available all day every day, delivering each businesses unique selling proposition. It is relatively inexpensive because it not only avoids the wasteful, repetitive, shotgun approach, it captures tracking data, measuring the advertising campaign’s effectiveness. Analyzing the results helps a business improve it’s marketing message and convert more leads to customers.

Moving an off-line business to one on-line and capturing the off-line business niche is essential to 2010 success. Doing it correctly requires using a knowledgeable on-line marketing specialist who knows how to blend both off-line and on-line methods; some one who understands the market and the secrets to positioning the local business in a top search position. These consultants typically use permission marketing methods, encouraging follow up, and loyalty building programs for repeat customers. The correct specialist will use techniques moving all potential prospects from costly hit and miss advertising, to personal promotions requested by the prospect themselves. This personalization captures and improves customer loyalty with each contact. It reduces cost, because the website, once established, does not incur the same high ongoing cost of the yellow pages and direct mail.

An Internet presence, produced by the right consultant is essential for every one in business today.

If You Want to Make Extra Money You Have to Be Involved in Network Marketing (Direct Selling)

Robert Kiyosaki said that “the network marketing and direct sales industry is recognized by many to be the fastest-growing business model in the world today. It is also the most controversial. Many people still have a negative reaction, claiming that many network marketing organizations are pyramid schemes. Yet in reality, the biggest pyramid scheme in the world is the traditional business corporation, with one person at the top and all the workers below.Robert Kiyosaki said that “the network marketing and direct sales industry is recognized by many to be the fastest-growing business model in the world today. It is also the most controversial. Many people still have a negative reaction, claiming that many network marketing organizations are pyramid schemes. Yet in reality, the biggest pyramid scheme in the world is the traditional business corporation, with one person at the top and all the workers below”Think about that for a moment. In a traditional Company, a sales manager and the person under him are hired by the company. The company is limited to the number of people that the sales manager can hire based on the financial resources the company has to pay salaries and on the traffic that any sales manager can handle. As soon as the sales manager is overwhelmed the company can hire another manager or convert any of those under him as new sales manager. This is the way that expands the organization horizontally as compared to Multi Level Marketing which expands the organization vertically.Robert Kiyosaki said that: “We are not members of any one network marketing or direct marketing business, but we do speak favorably of the industry. People who want to be entrepreneurs should consider joining one of these businesses before they quit their jobs. Why? Many of these companies provide essential sales, business-building, and leadership skills not found anywhere else. One of the most valuable benefits from associating with a reputable organization is that it teaches the mind-set as well as the courage required to become an entrepreneur. You will also become more familiar with the systems required to build a successful business. The entry fee is typically quite reasonable and the education can be priceless”I heard him say that if he were starting his entrepreneurial career all over again, he would start with a network marketing or direct sales business, not for the money but for the real world business training he could receive.So now the question is: What is Direct Selling or Network Marketing?It’s SimpleIt’s the business of word-of mouth. And, whether you realize it or not, you are already in it- you just aren’t getting paid for it. Let’s face it, when you tell a friend that they have to go see a new movie, and they do, does the director or studio send you a commission check for your referral? When you recommend a great restaurant to a friend, and they go there on your recommendation, do you get your next meal free?Owning your own direct selling business allows you to capitalize on something you already do and take advantage of one of the best kept secrets of the wealthy and happy: “passive” or “residual” wealth. To understand this concept, look at the example of a writer. The writer sits down, works for weeks, months, even years on a manuscript. The final product is produced and sold. And although writers may get paid an advance or a small fee, the real money comes from the royalties. They work incredibly hard for a short time, then sit back and collect the royalties. It’s usually a small percentage of the sales price or a fixed price per book or ticket sold.Think about that for a moment. In a traditional Company, a sales manager and the person under him are hired by the company. The company is limited to the number of people that the sales manager can hire based on the financial resources the company has to pay salaries and on the traffic that any sales manager can handle. As soon as the sales manager is overwhelmed the company can hire another manager or convert any of those under him as new sales manager. This is the way that expands the organization horizontally as compared to Multi Level Marketing which expands the organization vertically.Robert Kiyosaki said that: “We are not members of any one network marketing or direct marketing business, but we do speak favorably of the industry. People who want to be entrepreneurs should consider joining one of these businesses before they quit their jobs. Why? Many of these companies provide essential sales, business-building, and leadership skills not found anywhere else. One of the most valuable benefits from associating with a reputable organization is that it teaches the mind-set as well as the courage required to become an entrepreneur. You will also become more familiar with the systems required to build a successful business. The entry fee is typically quite reasonable and the education can be priceless”I heard him say that if he were starting his entrepreneurial career all over again, he would start with a network marketing or direct sales business, not for the money but for the real world business training he could receive.So now the question is: What is Direct Selling or Network Marketing?It’s SimpleIt’s the business of word-of mouth. And, whether you realize it or not, you are already in it- you just aren’t getting paid for it. Let’s face it, when you tell a friend that they have to go see a new movie, and they do, does the director or studio send you a commission check for your referral? When you recommend a great restaurant to a friend, and they go there on your recommendation, do you get your next meal free?Owning your own direct selling business allows you to capitalize on something you already do and take advantage of one of the best kept secrets of the wealthy and happy: “passive” or “residual” wealth. To understand this concept, look at the example of a writer. The writer sits down, works for weeks, months, even years on a manuscript. The final product is produced and sold. And although writers may get paid an advance or a small fee, the real money comes from the royalties. They work incredibly hard for a short time, then sit back and collect the royalties. It’s usually a small percentage of the sales price or a fixed price per book or ticket sold.

Belt & Direct Drive Turntables to Rule Your Senses

Turntables are one of the best ways of enjoying your old vinyl music, as the modern turntables are able to convert the analog music of vinyl to digital music. USB turntable is the best ways of doing so; it just requires connecting the turntable to your computers and the conversion of music from analog to digital takes place by employing certain steps. The market is full packed with a range of turntables that are available. They are meant to provide the best and the quality music at the most affordable price.

Turntables are available in two type viz. the belt drive and direct drive types. These are named so due to their drives need to operate them. These are meant to play 12″ and 7″ vinyl discs.

In case of a direct drive type, the motor is placed right under the center of the platter which is connected to the platter directly. The first direct-drive type commercial turntable is introduced to the market was SP-10 by Matsushita.

Since the introduction of first turntable a lot of advances have been made in it and the newer models are continuously replacing the older one. Even after the continuous improvement, the technologies used remain the same in it.

In direct-drive type, a shock absorbing technique is introduced with the addition of shock-absorbing material between the motor and platter. It exhibits the advantage of quick start of the system and one can turn off the system and can make any sort of adjustments and the speed is quickly regained by the system.

The disadvantages associated with direct drive type are:
It suffers from the vibrations that are generated due to the motor.
The torque of the direct drive turntable is on the higher side as compare to the belt drive type.
They tend to transmit more noise generated by the motor and bearing.

The belt drive type turntable exhibits a motor that is located right under to the side of the platter. It is then connected to the platter with the help of elastomeric belt. The elastomeric belts used absorb the motor vibrations which otherwise would have taken by the stylus.

Initially the problems inherited with the belt drive type music system such as the belt instability and deterioration have been resolved to great extent with the improvisation. Most of the belt drive turntables exhibit multiple speed that employee simple mechanical system to change speeds.

The disadvantages associated with the belt-drive turntable are as follows
Due to continuous use, the belt of the machine tends to lose or wear its elasticity. This will cause the belt to slip which will result into variations in the platter speed.

This type of equipment exhibit lower torque as compare to direct-drive type which may result into the slipping of belt off the motor and consequently affecting the speed of the platter.

The entire market is full packed with various music systems but USB turntables have secured a very significant position. This is because most of the renowned brands such as Garrad, Pioneer, Thorens, Kenwood, Numark offer best and the most efficient systems for quality music.