If You Want to Make Extra Money You Have to Be Involved in Network Marketing (Direct Selling)

Robert Kiyosaki said that “the network marketing and direct sales industry is recognized by many to be the fastest-growing business model in the world today. It is also the most controversial. Many people still have a negative reaction, claiming that many network marketing organizations are pyramid schemes. Yet in reality, the biggest pyramid scheme in the world is the traditional business corporation, with one person at the top and all the workers below.Robert Kiyosaki said that “the network marketing and direct sales industry is recognized by many to be the fastest-growing business model in the world today. It is also the most controversial. Many people still have a negative reaction, claiming that many network marketing organizations are pyramid schemes. Yet in reality, the biggest pyramid scheme in the world is the traditional business corporation, with one person at the top and all the workers below”Think about that for a moment. In a traditional Company, a sales manager and the person under him are hired by the company. The company is limited to the number of people that the sales manager can hire based on the financial resources the company has to pay salaries and on the traffic that any sales manager can handle. As soon as the sales manager is overwhelmed the company can hire another manager or convert any of those under him as new sales manager. This is the way that expands the organization horizontally as compared to Multi Level Marketing which expands the organization vertically.Robert Kiyosaki said that: “We are not members of any one network marketing or direct marketing business, but we do speak favorably of the industry. People who want to be entrepreneurs should consider joining one of these businesses before they quit their jobs. Why? Many of these companies provide essential sales, business-building, and leadership skills not found anywhere else. One of the most valuable benefits from associating with a reputable organization is that it teaches the mind-set as well as the courage required to become an entrepreneur. You will also become more familiar with the systems required to build a successful business. The entry fee is typically quite reasonable and the education can be priceless”I heard him say that if he were starting his entrepreneurial career all over again, he would start with a network marketing or direct sales business, not for the money but for the real world business training he could receive.So now the question is: What is Direct Selling or Network Marketing?It’s SimpleIt’s the business of word-of mouth. And, whether you realize it or not, you are already in it- you just aren’t getting paid for it. Let’s face it, when you tell a friend that they have to go see a new movie, and they do, does the director or studio send you a commission check for your referral? When you recommend a great restaurant to a friend, and they go there on your recommendation, do you get your next meal free?Owning your own direct selling business allows you to capitalize on something you already do and take advantage of one of the best kept secrets of the wealthy and happy: “passive” or “residual” wealth. To understand this concept, look at the example of a writer. The writer sits down, works for weeks, months, even years on a manuscript. The final product is produced and sold. And although writers may get paid an advance or a small fee, the real money comes from the royalties. They work incredibly hard for a short time, then sit back and collect the royalties. It’s usually a small percentage of the sales price or a fixed price per book or ticket sold.Think about that for a moment. In a traditional Company, a sales manager and the person under him are hired by the company. The company is limited to the number of people that the sales manager can hire based on the financial resources the company has to pay salaries and on the traffic that any sales manager can handle. As soon as the sales manager is overwhelmed the company can hire another manager or convert any of those under him as new sales manager. This is the way that expands the organization horizontally as compared to Multi Level Marketing which expands the organization vertically.Robert Kiyosaki said that: “We are not members of any one network marketing or direct marketing business, but we do speak favorably of the industry. People who want to be entrepreneurs should consider joining one of these businesses before they quit their jobs. Why? Many of these companies provide essential sales, business-building, and leadership skills not found anywhere else. One of the most valuable benefits from associating with a reputable organization is that it teaches the mind-set as well as the courage required to become an entrepreneur. You will also become more familiar with the systems required to build a successful business. The entry fee is typically quite reasonable and the education can be priceless”I heard him say that if he were starting his entrepreneurial career all over again, he would start with a network marketing or direct sales business, not for the money but for the real world business training he could receive.So now the question is: What is Direct Selling or Network Marketing?It’s SimpleIt’s the business of word-of mouth. And, whether you realize it or not, you are already in it- you just aren’t getting paid for it. Let’s face it, when you tell a friend that they have to go see a new movie, and they do, does the director or studio send you a commission check for your referral? When you recommend a great restaurant to a friend, and they go there on your recommendation, do you get your next meal free?Owning your own direct selling business allows you to capitalize on something you already do and take advantage of one of the best kept secrets of the wealthy and happy: “passive” or “residual” wealth. To understand this concept, look at the example of a writer. The writer sits down, works for weeks, months, even years on a manuscript. The final product is produced and sold. And although writers may get paid an advance or a small fee, the real money comes from the royalties. They work incredibly hard for a short time, then sit back and collect the royalties. It’s usually a small percentage of the sales price or a fixed price per book or ticket sold.

Marketing: The Cats & Dogs Of It

For some time I’ve struggled to come up with a way of distinguishing direct from indirect marketing, if only to help participants in my seminars.

Typically, we think of indirect marketing as all of those activities that create customer awareness, fuzzy feelings, and a positive predisposition to buy, which culminates in a customer deciding to contact us.

Direct marketing is when we send them a mailer or call them on the phone or run an ad on radio or TV, beckoning them to come into our stores or to call our “800″ numbers.

With indirect, they come to us, and with direct, we go to them.

I had just finished admonishing my dog to stay back while I parked in the driveway, and he obeyed, dutifully. Then I went indoors, cooked some salmon, and one of the cats I feed meowed that she wanted to come in for a bite and back-scratching.

Then, it hit me.

Direct marketing is like dog training. You have to issue commands, repeatedly, to get them to learn what you want, and to then respond. But once you have the drill down, they tend to keep complying as long as the stimulus and the reward remain the same.

Indirect marketing is like befriending a cat. You can’t be too direct, or you scare them off. You make it comfortable for them to get to know you, and then, if you’re lucky, you might earn the chance to feed them for the rest of their lives, getting in return, a most gratifying morsel of affection.

Dog training is reliable. You can do it in a park, in a pack arrangement with other clueless owners. It’s called Obedience School.

Cats? Well, obedience just isn’t in their vocabularies.

There are satisfactions in both arrangements. My Bearded Collie, a rescue dog, is a slobbering fuzz ball who loves to dig and jump on me. Cleopa, a former member of a feral cat colony, and occasional recidivist, is unusually affectionate and has a huge vocabulary, considering. But she might not say hello for a day or two.

Take your pick, or if you’re like me, enjoy both.

But don’t expect indirect marketing to carry your newspaper. It just isn’t that compliant.

How to Be an Awesome Internet Business Marketer

Awesome internet business marketing consultants continue to produce measurable results in a variety of industries such as gourmet foods, internet and computer software for inventors, sole proprietors, professional practices and start-ups through small to medium size enterprises.The internet represents an extremely powerful tool for the home-based business person and you can build your business by utilizing various awesome internet business marketing techniques. Techniques that may have required little thought or drawn little attention in the past when the search marketing industry was smaller and less formalized are not appropriate for a larger more formal industry.The most awesome internet business marketing is an essential strategic tool to ensure your campaign’s success. This is the age of the virtual consumer. But how do you get the attention of a potential client or prospect that you’ve never met face-to-face?Marketing is the root of all of your business. And awesome internet business marketers now market by using a marketing mix. Marketing Mix means the combination of promotions, products, distribution channels, and prices you choose for your business. However, designing a simple web site or an awesome internet business system begins with understanding your business goals.You should always Keep in mind that all marketing techniques are ultimately Search Engine Marketing. There is, therefore, plenty that you must pay attention to for true website search engine optimization. Here’s a few things to keep in mind. Always use H1 and H2 tags for Your Page Titles and/or Headlines. The Search Engine Spiders much prefer these over the FONT tags.Awesome internet business marketers will also have things like keyword tools, spy tools, research tools, website builders and more. Advanced techniques include new HTML tags, virtual reality, audio, video presentation of other non-standard data, and how to use FTP to upload and download files. Integrating product reviews and other candid reviews of the latest products will help to take you to the next level. Marketing and advertising messages should be both effective and well-worded.Websites can be the internet equivalents of offline brochures or mail order catalogs and they are a great way to establish your business identity. Website research techniques and web usability should include web enabled depths, focus groups and eye tracking web visitors by using technically advanced website visitor surveys.Awesome internet business marketing should also include researching other websites which are similar to yours or where something on the website can be easily related to yours. Research how to optimize the pages you write for the search engines.Competitive analysis should be utilized as well. A thorough investigation of your direct and indirect competitors is suggested along with an assessment of their competitive advantage and an analysis of how you will overcome any entry barriers to your chosen market.Another awesome internet business marketing strategy would be to offer free e-books. If you have written enough interesting blog posts, articles or a complete book, you can bundle them into one e-Book and make it down loadable for free from your website requiring registration.The magic of digital products is that they can be instantly delivered, which means, as a consumer, you don’t have to wait around for days or weeks to get what you just paid for.Advertising, promotion, packaging and branding are important awesome internet business marketing tools which are used to make products and services more desirable and hence increase sales and profits.Advertising is just one way of promoting a product. Other ways to promote your product is through brand building and awareness and by making web site improvements. You can also incorporate direct mail, outdoor signage, print media, and traditional broadcast marketing. Direct mail is a proven marketing technique and has been for a long time. Marketing slogan and logo communicate the business concept as well.When considering awesome internet business marketing techniques at a glance it would be difficult if not impossible to make a complete list of all the various traffic tactics and online marketing techniques that marketing experts use. But some of them include distribution of internet marketing e-books on blogging, article marketing, list building, viral traffic, traffic generation, and various other marketing tactics.Explore strategies and techniques that you can use on the Internet that will enhance and support your business’s overall marketing objectives. Internet marketers should not solely rely on search engine optimization to attain the majority of traffic to their websites. Online press releases, which involve placing a newsworthy story about a company, its website, its people, and its products and services can be placed with an online wire service. You can build a newsletter and publish it to your entire database as well.Set your website traffic on fire by understanding the science of getting visitors to your site. Websites can be the internet equivalents of offline brochures or mail order catalogs and they are a great way to establish your business identity. Build potential customer lists with convenient online opt-in forms on your site. Build huge mailing lists that are completely verified and 3rd party verifiable. Building a sphere of influence takes planning, time, focus and a system.Building a large base of quality incoming links is the foundation of many natural search engine rankings so don’t overlook link-building strategies. Building links from other sites to your site also increases your site’s relevancy to search engines.Build or join a blog network. Provide something valuable for free. And build content around less competitive keywords with the use of ‘long tail keywords.’ If you implement these awesome internet business marketing strategies and systems you will be well on your way to online success.