Direct Mail Postcard Marketing Campaign Tips For Internet Based Affiliate Marketing Entrepreneurs

Many people who set up an Internet based affiliate marketing business tend to focus all their marketing efforts on online promotion and neglect off-line marketing techniques altogether. This is a pity because there are many excellent ways to promote a website or an affiliate program off-line as well as online.

One such method is direct mail marketing. The great advantage of promoting your business by direct mail is that you can very accurately measure the results of your marketing efforts. Many affiliate programs include attractive promotional postcards as part of their marketing portfolio. Promotional postcards allow affiliate marketers to run their own direct marketing campaigns without the hassle or expense of writing their own copy. Promotional postcards can be bought in bulk from the affiliate company at attractive prices and posted in bulk for cheap rates at the post office.

Some affiliate marketing companies may also supply their marketers with the names and addresses of leads, so all they have to do is address the postcards, add their affiliate code and drop them in the mail box.

Another option for more ambitious marketers is to obtain the services of a list broker and purchase a list of people who have responded to offers in the same niche market as your affiliate business. This kind of list is called a “response list” and it will consist of several thousand names and addresses. At this stage you do not want to send your postcards to every address on the list. Instead you need to run a test mailing to see how responsive the list actually is to your offer.

It would be a good idea to check with your post office to find out the minimum number of cards you need to send to benefit from their bulk shipping rates. You will want to send several hundred postcards in order to get a reasonably accurate result. Another point to consider is the amount of time you will need to allow for people to respond. Two months is a reasonable amount of time, although you may get a trickle of responses coming in even after that amount of time.

Now you need to work out the total cost of your mailing and divide that by the number of leads you received, and/or measure it against the total sales that were generated. If the finances work out in your favor, you can now roll out your postcards to the rest of the list and feel reasonably confident that you will get a good result. On the other hand, if you have lost money it may be that you need to more closely define your target market. Contact your broker and see if you can exchange your list for another one that is more tightly defined, or find a different broker and try again.

Prewritten postcards for affiliate marketers are a cheap way to get into direct mail marketing however, there is one big disadvantage to using prewritten postcards in this sort of campaign. They do not give you the scope for running a split test. Split tests are a great way for marketers to improve their results over time. If you’re affiliate marketing company only offers one type of promotional postcard you won’t be able to run a split test.

On the other hand, if you design your own postcards you can easily make two versions each one with a different catch copy on it, and each one pointed to a different squeeze page on your website. Test the cards by sending out 500 copies of each version and see which squeeze page gets more signups to discover which postcard is more effective. You will want to keep that postcard and drop the loser. But don’t stop there. Now you will want to replace the loser with another card with a different catch copy on it to compete against the winner and run a second split test. Each time keep the winner and replace the loser.

You could apply to a similar split testing technique to your list brokers until you find the ideal combination of the most effective postcard and the most responsive list. That way your marketing efforts will gradually yield better and better results. You will then be able to duplicate in growing your downline to achieve dynamic affiliate marketing success.

How To Use Direct Marketing With Online Marketing To Help You Earn Money At Home

Any good business that you select to start needs to provide the following for you so that you have an effective business building system from the beginning.

1. Postcards – Many people get online and begin a business of their own, but they never take time to consider that there are still many people offline that are not yet on the internet. You can take advantage of that to earn money by using direct marketing to get them interested in checking out your site.

You send them a postcard with information about your business and your website address in the postal mail, which is still one thing that everyone these days looks at. When they see your postcard, it will catch their attention and many will be curious enough to check it out.

2. Capture page – That is what you need to have a lead capture page for. Once they get on your site you need to be able to get in touch with them again without sending them another postcard. A lead capture page provides the perfect solution and it is free for you and them.
When they get to your site, it will provide them with something that they will find useful for free, such as, information and then they will provide their name and email address in order to learn more.

3. Auto responder – Once they have filled out this information, then your auto responder will keep track of everyone that signed up on your site. This is a very effective way for marketing a business because the people signing up are giving their consent for you to contact them again in the future.

That gives you the chance to contact them at any time with other offers that will make you money and can be helpful to them. Just be sure that what you are providing them, whether it is free or paid is good quality or you will begin to lose them one by one.

Now, this is the best way for anyone to begin a business of your own, you just need to find that one system that provides all of this into one package so you will know that you are going to successfully earn an income from it. Combining direct marketing with online marketing is definitely an overlooked, but powerful way to earn a great income from the comfort of your own home.

Top Tier Direct Marketing Companies Vs MLM Business Models

Are you considering starting an online marketing business? Learn the difference between the internet’s two most popular models – Top tier direct marketing and MLM. Ok, let’s get started so you can make an informed marketing decision.MLM Business model:As most people on the internet know that MLM, or multi-level-marketing has been around for years and one of the more popular methods for both distributors and companies to generate sales. The distributor represents the company that produces the products or provides the services they sell, then they are awarded a commission based upon the volume of product sold through their own sales efforts as well as that of their downline organization.These independent distributors will develop their organizations by either building a active customer base, who buy direct from the company, or by recruiting a downline of other independent distributors who will also build a customer base,  thus expanding their overall organization and residual income. Most successful MLM marketers focus on volume by developing a wide and deep level of other distributors, thereby big residual commissions require a rather large downline.The arrangement of distributors earning a commission based on the sales of their independent efforts as well as the leveraged sales efforts of their downline is one of the main attractions of MLM. As you will soon learn , this business model is quite different from top tier direct marketing and the differences will become clear.Top Tier Direct marketing companies:These companies and their members normally market higher end products, that carry larger commissions, without the monthly auto ship associated with MLM. Typically it is a one time sale that offers no or little residual income. Direct marketing usually attracts a more targeted qualified prospect that has expendable income and are more willing to take on the risk associated with starting and marketing a online business.  Top tier direct marketing usually attracts entrepreneurs who are working at the edge of internet marketing. These direct marketers are often the first to explore new trends and technologies. This “trial and error” approach is probably the best way to describe the operation methods. However, this risky approach is one of the reasons why most top tier direct marketers become successful I.E. capable of generating  $10K or more per month in commission.The top tier direct marketing companies model will probably have better marketing systems in place than their counterpart MLMers …for example:* A fully integrated and personalized online marketing and customer management system*  Detailed traffic, lead and sales tracking capabilities*  Professional call center to assist in closing member product sales* Comprehensive video training library* Marketing plans for variable budgets and levels of experience* Master Marketing Program that teaches a combination of traditional and contemporary Internet marketing techniques* Daily entrepreneurial and mindset training* Business leadership programsThere you have it, research each business model then decide which one would be the best fit for you and good luck with your research.