Successful Techniques For Your Direct Sales and MLM Business

Direct sales can be downright strenuous and stressful for a lot of people in the marketing industry.
It’s very difficult, if you can’t find in customers, all you need to do is be very creative and have some great ideas with a positive attitude. Nobody ever wants to buy from “Sob Story Sally”, or “Ms. Debbie Downer.”

Just like in any business that you represent whether your own or working for someone else. You must present confidence. A key ingredient to a strong foundation of one’s success in any business especially in marketing.There should be no lack of it believe in yourself and a product that you represent. You definitely want to have a repetitive business, repeat customers are vital for your Direct Sales or MLM business.

NEVER sell any product that is inferior, it’s all about the repeat customer.

Your time is very valuable. Don’t waste your time trying to bait or beg people to buy your product or tracking down dead ends, your time could be much better spent on tweaking working your marketing campaigns. Besides, remember, the worst thing someone will tell you is NO, so put on your smile and move on to the next potential customer/client.

In the industry of marketing, be a great listener. Customers will buy from people that will take interest in what they would have to say, as instead of someone that is constantly talking the whole entire time. It’s getting harder every year marketing the old fashion way, setting up and throwing parties “Rah Rah’s” in hotel rooms or conference halls showing off your direct-sales products trying to get orders.

Be creative and just try to make it as much fun as possible,with an assortment of different kinds of game play. Like Pyramid, Jeopardy, or Deal Or No Deal. The key here is to keep it fresh, exciting, and new.

A great way to promote your product is sometimes not promoting it at all by the use of your product for yourself you are selling without telling. Take for instance let’s say you have a product that you are wearing, like a watch,sunglasses or any kind of jewelry you have on. You can attract customers to you, just by being out and about on your daily routine running errands.

When you’re out shopping at the mall or the grocery store is a great chance that someone’s going to come up to you and say “Oh I love that necklace. Where did you get that from. How can I get one for myself. And there you have it sold without being told.

When you represent a company that has free samples/gifts of your products. The greatest promotion is to gift someone with your product that you’re selling. Even if it’s coming out of your pocket. Don’t worry about it. It’s better to give now, because 9 times out of 10 you will receive later.

David Mosley, marketing entrepreneur, that is very passionate about helping other’s achieve success in their business, financial, and career goals.

Why a Small Business Must Use Internet Marketing

An effective marketing campaign considers the use of every method to reach potential customers and generate leads, including both off-line (traditional) and on-line methods. This means reviewing just about every one that has ever been successfully utilized. To locate a comprehensive list, the first place that comes to mind is the index page of textbooks on marketing. After viewing a couple of indexes, it is easy to compile a complete checklist of available choices. Every business uses different method combinations to sustain success.

For any campaign to be effective, understand the target market, then select a method that suits the target. Obvious examples are: an expert offering SEO (Search Engine Optimization) services would market to prospects who already have websites, probably reaching the prospect via the published email contact form on their site. Website designers may instead use telemarketing or direct mail, since it would be difficult to find an email address for a business that does not yet publish a site.

Most brick and mortar small businesses choose traditional methods like yellow pages, direct mail, newspaper ads, but few include a website. These methods are what they know, because for decades they have been the cornerstones of reaching their clientele. But these methods are very expensive. To guarantee market saturation they use a shotgun approach; big ads in the yellow pages and mailers to every address. Shoot enough times with enough ammunition and you will hit something. In other words, by repeatedly sending the same ads, to the same target market, every prospect should eventually see the ad. One of the problems for businesses today, is too many off-line choices. There are several yellow pages in most communities, and none of them have complete listings, translating to only partial market penetration. Additionally, there is no tracking for the advertiser to know how many prospects are looking for them, how many have found them, or how many return to read their ad a second time. Direct mail improves slightly on the yellow pages, but has similar problems; their effectiveness is only measured by how many coupons are redeemed compared to how many pieces are mailed. Advertisers have no idea how many times their ad is actually viewed. No traditional off-line form of advertising provides in-depth tracking and without it, one can only speculate what to change or improve. For the business person it is hit and miss. This kind of marketing approach is rapidly changing.

What marketing method can get advertising not just delivered, but opened and read by prospective customers? Internet marketing. According to the Internet World Stats website, 76% of American households access the Internet on a regular basis. They are there looking for content that targets their interest. On the Internet, a website’s message is available all day every day, delivering each businesses unique selling proposition. It is relatively inexpensive because it not only avoids the wasteful, repetitive, shotgun approach, it captures tracking data, measuring the advertising campaign’s effectiveness. Analyzing the results helps a business improve it’s marketing message and convert more leads to customers.

Moving an off-line business to one on-line and capturing the off-line business niche is essential to 2010 success. Doing it correctly requires using a knowledgeable on-line marketing specialist who knows how to blend both off-line and on-line methods; some one who understands the market and the secrets to positioning the local business in a top search position. These consultants typically use permission marketing methods, encouraging follow up, and loyalty building programs for repeat customers. The correct specialist will use techniques moving all potential prospects from costly hit and miss advertising, to personal promotions requested by the prospect themselves. This personalization captures and improves customer loyalty with each contact. It reduces cost, because the website, once established, does not incur the same high ongoing cost of the yellow pages and direct mail.

An Internet presence, produced by the right consultant is essential for every one in business today.

Successful Direct Mail Advertising

Direct mail advertising is definitely a beneficial form of advertisement to any business if it is handled correctly. It might seem that sending out a letter, coupons, or postcard might be a relatively simple task, but it is actually more involved than you might realize. There is a lot of planning that goes into direct mail advertising. First you have to figure out how exactly you want to market your product or service to the public. After that comes the question of what exactly are you going to send out, letter or postcard? This seems like a really easy question, but in actuality making the wrong choice can be detrimental to a marketing campaign. It might sound a little dramatic, but the difference between successful marketing and unsuccessful marketing can mean a great deal to a business in terms of profit or lack thereof.

Think about it from the perspective of a customer since you yourself are a customer to many other businesses when you purchase a product or service. When you get your mail do you cringe when there is a stack of junk mail tossed in with your bills? How much attention do you really put into looking through all of the different advertisements? Most customers might take a glance here or there, but usually the majority of those advertisements end up in the trash. So how do you go about your direct mail advertising campaign in order to avoid such a fate for your own marketing techniques?

Believe it or not, it is important for you to do your research when starting your direct mail advertising campaign. Being informed is only going to benefit your business and your campaign. First you need to figure out who exactly you wish to target with your advertising. Once you have that figured out you then need to put yourself in their shoes, what is going to grab their attention in terms of an advertisement. Don’t over sell your product or service; try to make your advertisements somewhat personal to your target audience. Next you need to do a little research when putting together your mailing list for your direct mail advertising. Don’t waste your time and money mailing to the wrong target audience. By performing the adequate research needed you will make sure that the people you are mailing are within the age range or have some sort of interest in the product or services that you are advertising.

Make sure that your advertisement is something that is going to catch the customer’s eye. This can be done with interesting headlines and titles. Make sure that you include enough information on the product or service that will gain interest without boring the reader. Once the reader is hooked on the product, include the price and then include a way for the customer to contact the advertiser or location details. After you have included everything, it is time to test it out before you spend a fortune on mass mailing. Once you find something that works for your business, go with it and constantly look for ways to improve.