Direct Mail Postcard Marketing Campaign Tips For Internet Based Affiliate Marketing Entrepreneurs

Many people who set up an Internet based affiliate marketing business tend to focus all their marketing efforts on online promotion and neglect off-line marketing techniques altogether. This is a pity because there are many excellent ways to promote a website or an affiliate program off-line as well as online.

One such method is direct mail marketing. The great advantage of promoting your business by direct mail is that you can very accurately measure the results of your marketing efforts. Many affiliate programs include attractive promotional postcards as part of their marketing portfolio. Promotional postcards allow affiliate marketers to run their own direct marketing campaigns without the hassle or expense of writing their own copy. Promotional postcards can be bought in bulk from the affiliate company at attractive prices and posted in bulk for cheap rates at the post office.

Some affiliate marketing companies may also supply their marketers with the names and addresses of leads, so all they have to do is address the postcards, add their affiliate code and drop them in the mail box.

Another option for more ambitious marketers is to obtain the services of a list broker and purchase a list of people who have responded to offers in the same niche market as your affiliate business. This kind of list is called a “response list” and it will consist of several thousand names and addresses. At this stage you do not want to send your postcards to every address on the list. Instead you need to run a test mailing to see how responsive the list actually is to your offer.

It would be a good idea to check with your post office to find out the minimum number of cards you need to send to benefit from their bulk shipping rates. You will want to send several hundred postcards in order to get a reasonably accurate result. Another point to consider is the amount of time you will need to allow for people to respond. Two months is a reasonable amount of time, although you may get a trickle of responses coming in even after that amount of time.

Now you need to work out the total cost of your mailing and divide that by the number of leads you received, and/or measure it against the total sales that were generated. If the finances work out in your favor, you can now roll out your postcards to the rest of the list and feel reasonably confident that you will get a good result. On the other hand, if you have lost money it may be that you need to more closely define your target market. Contact your broker and see if you can exchange your list for another one that is more tightly defined, or find a different broker and try again.

Prewritten postcards for affiliate marketers are a cheap way to get into direct mail marketing however, there is one big disadvantage to using prewritten postcards in this sort of campaign. They do not give you the scope for running a split test. Split tests are a great way for marketers to improve their results over time. If you’re affiliate marketing company only offers one type of promotional postcard you won’t be able to run a split test.

On the other hand, if you design your own postcards you can easily make two versions each one with a different catch copy on it, and each one pointed to a different squeeze page on your website. Test the cards by sending out 500 copies of each version and see which squeeze page gets more signups to discover which postcard is more effective. You will want to keep that postcard and drop the loser. But don’t stop there. Now you will want to replace the loser with another card with a different catch copy on it to compete against the winner and run a second split test. Each time keep the winner and replace the loser.

You could apply to a similar split testing technique to your list brokers until you find the ideal combination of the most effective postcard and the most responsive list. That way your marketing efforts will gradually yield better and better results. You will then be able to duplicate in growing your downline to achieve dynamic affiliate marketing success.

Obtaining Direct Marketing Leads the Easy Way

Direct marketing is one of the best methods of marketing and is gaining more popularity over the years. This is because of the fact that the internet has become a profitable medium to be used in conjunction with direct marketing. This is due to the explosion of internet popularity, with its digital channels like online fax driving the direct marketing industry forward. The scales of economy came into play, as more and more people turn towards the Internet as a viable form of marketing.

In these times of economic trouble, this has become much more apparent, with the internet no longer becoming the heir apparent to traditional marketing, but it is instead taking the throne. Direct marketing has become a billion dollar a year industry and has been roping in more than a million active protagonists. If you have decided to jump onto the solid gold bandwagon, there are certain things you should know before you traverse the online fiscal jungle.

One of the things about direct marketing is that its mechanics are directly ruled by leads (which have the potential to produce sales), and lead creation is a necessity for every marketer. How they generate leads is by capitalising on consumer response through the direct marketing campaign and thus pitching the product to them. There are many ways to do this, with up-selling, opt-ins, funnelling and hyperlinks as some of the methods used by direct marketers to build a reputable list, create leads and eventually come to a point where they can make a sale. This is a tedious process and requires high levels of diligence on the side of the marketer.

One, the marketer has to know their product and service pretty well; having information readily available is a very important part of confident selling. Being able to answer all questions and pose new ones to the consumer will sure impress him and sway him to make a purchasing decision in your favour. Another thing is market diligence. The marketer should be trained on market trends and market psychology. They should know the price of their closest competitors and if there is any other consumer spending habits they should know about. Selling a product is as much about identifying a need as creating one.

Sometimes a consumer doesn’t know that he or she “needs” a product; it is up to the marketer to create that need for them. This is one of the talents a marketer needs to have to make a successful sale and create leads. Another way to create leads is for the marketer to get their hands on a quality business list; a highly targeted list that is almost tailor made to fit the product or service that they are trying to sell. With such a list of contacts, the chances of creating leads and making sales are much higher than with a random list. Entering an already excitable market will end to a higher degree of success, and it also is a way to obtain direct marketing leads the easy way.

Direct Mail Versus Email Marketing

If you’re a budding business, you’ve probably heard about the hype that surrounds Direct Mail Marketing and Email Marketing, but which one do you choose? To be honest, one could suit a business perfectly, whilst another business might not. It’s hard to know what’s best for you. Both direct mail and email marketing have pros and cons, and it’s important you’re aware of these pros and cons before you make an investment you may regret.

Let’s start with email. Email is cheap, we all know it, that’s why it’s practically a spammers playground! They don’t care if response rates are low because their costs are negligible. If you want to reach a large number of people, and if you have access to a solid, opt-in list, then go for it! A test sure won’t cost you very much.

As well as this, email is fast, and it’s fast in two ways. First, your production is near minimal. As soon as you have an idea you want to test, you can write out an email that you think could appeal to your consumers, and hit send! And secondly, because sending was so fast, you’re guaranteed to get a few emails almost instantly, and then before you know it, you know whether your idea was a hit or a miss.

Now for the bad points. The email environment is not a good one. Thanks to mega-spammers, sorting through email messages can be a real drag, until eventually people get to the point where they delete everything but important emails from colleagues family and friends. And if you’re not in that list, then in most cases, you will more than likely be deleted.

On top of this, emails have to be short. When possible consumers are going through their emails, blocks of text is boring, and people don’t usually have the time to read through it, due to this you often have to cut back on long copy, complex offers, supporting facts and arguments for your product. They all have to go, or people won’t read what you have to say…

Continuing on from this, shortening everything limits your creativity, and even when you manage to throw in some color and photography, the look is hard to perfect and get right, and a lot of the time, no matter how experienced your graphic designer is, they’re basically fighting with one hand behind their back.

And on top of this, great email lists can be difficult to find, even when list brokers promise high quality ‘opt-in’ lists, you can often end up playing with fire. The fact it, the direct mail list business is a lot more mature, and you can often find ethical, and helpful list brokers if you shop around for them.

Direct mail has a healthy environment. Generally when you’re sorting through your postal mail, you’re probably a lot more relaxed. This makes a massive difference in receptivity a lot higher than it would be if you were staring at your computer screen, pressed for time, aggressively deleted spam! With direct mail, you’re far more likely to get a response because the people reading are happier to read it.

With direct mail, you get a lot more space. This is a benefit because it gives you the chance to tell the whole story. You can include your arguments for the product, any statistic. More often than not if you write a compelling letter that truly convinces people, they will stay with you. As well as this, you can really emote your feelings to the reader. You can inspire, frighten, convince, argue, motivate, whatever you need to do, and readers will accept that in direct mail, where they will not in email. In email all that is needed is facts, and this can make for very difficult writing.

The only downside with Direct Mail would have to be the cost. It can sometimes be quite costly to distribute what you need on a wide or small scale. However, it could be a worthy investment for the future, as you get a better idea as to whether to go ahead with your project and how well it would do, you can basically see your project’s future, which in the marketing world, can be invaluable.

As you can see from the list above, direct mail and email marketing both have their advantages, but personally, I think direct mail is soon to make a big comeback. As spammers continue to block out legitimate businesses through email, businesses that use direct mail thrive, because people are more willing to give their time to people who need it.